How to Choose an Email List Provider That Will Grow Your Business
Email marketing is one of the most effective ways for small businesses to reach and engage their customers. But with so many email list providers to choose from, how do you know which one is right for you?
Here are a few things to keep in mind when choosing an email list provider:
Deliverability: This is the percentage of your emails that reach your subscribers' inboxes. You want to choose a provider with a good reputation for deliverability.
Features: What features are important to you? Do you need a provider that offers email templates, landing page builders, or advanced automation features?
Ease of use: You want to choose a provider that is easy to use, even if you're not a tech expert.
Price: Email list providers typically charge based on the number of subscribers you have. Compare the pricing plans of different providers to find one that fits your budget.
Choosing the right email list provider is a vital step towards email marketing mastery. By selecting a provider that aligns with your business needs and goals, you'll be well-equipped to create effective campaigns that engage your audience and drive results.
Here are a few of my favorite email list providers for small businesses:
Constant Contact: Constant Contact is a good all-around email list provider for small businesses. It offers a wide range of features, including email templates, landing page builders, and advanced automation features. Constant Contact is also relatively easy to use and has a good reputation for deliverability.
Mailchimp: Mailchimp is another popular email list provider for small businesses. It offers a free plan for up to 2,000 subscribers, which is a great option for businesses just getting started. Mailchimp also offers a variety of paid plans with more features, such as email templates, landing page builders, and advanced automation features.
Sendinblue: Sendinblue is a good option for small businesses looking for an affordable email list provider. It offers a free plan for up to 300 emails per day, and its paid plans are very competitively priced. Sendinblue also offers a variety of features, including email templates, landing page builders, and advanced automation features.
ActiveCampaign: ActiveCampaign is a powerful email marketing platform that offers a wide range of features, including email automation, CRM, and website marketing. It's a good option for small businesses that are looking for a complete marketing solution.
GetResponse: GetResponse is another popular email marketing platform that offers a variety of features, including email templates, landing pages, and webinars. It's a good option for small businesses that are looking for an easy-to-use platform with a wide range of features.
Moosend: Moosend is a good option for small businesses looking for an affordable email marketing platform with a variety of features. It offers a free plan for up to 1,000 subscribers, and its paid plans are very competitively priced. Moosend also offers a variety of features, including email templates, landing pages, and email automation.
MailerLite: MailerLite is a good option for small businesses looking for a simple and easy-to-use email marketing platform. It offers a free plan for up to 1,000 subscribers, and its paid plans are very competitively priced. MailerLite also offers a variety of features, including email templates, landing pages, and email automation.
Once you have chosen an email list provider, the next step is to start building your email list. This is a crucial aspect of email marketing, as the size and quality of your email list can have a significant impact on the success of your campaigns.
Offer a valuable incentive. What can you offer your visitors in exchange for their email addresses? A discount on their first purchase? A free e-book? A chance to win a prize?
Make it easy to sign up. Your email signup form should be short and easy to fill out. Only ask for the information you really need.
Promote your email signup form. Place your email signup form on your website, in your social media bios, and in your email signature.
Now you have built an email list, you can start sending targeted email campaigns to your subscribers. Email marketing is a powerful tool that can help you grow your business and reach your goals. By following email marketing best practices, such as segmenting your list, personalizing your emails, and providing valuable content, you can create campaigns that engage your audience and drive results.
Here is a digital marketer's perspective on choosing an email list provider:
As a digital marketer, I am always looking for ways to improve email marketing campaigns. One of the most important factors in a successful email marketing campaign is the email list provider.
When choosing an email list provider, I look for the following:
Deliverability: I want to make sure that my clients' emails are reaching their subscribers' inboxes. I look for email list providers with a good reputation for deliverability.
Features: I want to choose an email list provider that offers the features my clients need, such as email templates, landing page builders, and advanced automation features.
Ease of use: I want to choose an email list provider that is easy to use, even for clients who are not tech experts.
Price: I want to choose an email list provider that is affordable for my clients.
I have found that the email list providers listed above are all good options for small businesses. They offer good deliverability, a variety of features, and are relatively easy to use.
Ultimately, the best way to choose an email list provider for your small business is to compare the different providers and choose one that meets your specific needs and budget. By selecting a provider that aligns with your goals and offers the features you need, you'll be well on your way to email marketing mastery.
